MAD Design Solutions named Best Marketing Agency at the Times of India Iconic Brands 2025

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Bhagat Tarachand

Heritage dining, built into every wall and window.

Client
Bhagat Tarachand
Sector
Hospitality
Duration
1 month
Services
Space brandingUX strategyMarketingExecution
An immersive space identity for a heritage North Indian restaurant, from 3D walkthroughs to the menu card.
[  MAD® — OVERVIEW / आढावा ]

The challenge

The site was still under construction, which made the final experience hard to picture. We built detailed 3D SketchUp walkthroughs to make the vision clear, and held design quality on a short, fast timeline.

What we did

Cultural artefacts, 3D cut-outs, the mandala and Ram Mandir elements and immersive wall graphics shaped an interior full of warmth and Indian identity. Signage and exterior branding carried the same intent from the first glance to the last course. We then designed menu cards, payment cards and collateral, and extended the work into marketing and advertising: one studio for the whole brand.

Recognition Times Iconic Brand recognition, Times of India, for the space branding.

[  MAD® — BEHIND THE SCENES / पडद्यामागे ]

From a shell under scaffolding to opening night.

Where it started: a shell under scaffolding
01Where it started: a shell under scaffolding
Site recce: measuring and sketching wall elevations
02Site recce: measuring and sketching wall elevations
Elevation detail for the jali partitions
03Elevation detail for the jali partitions
Material board: CNC, UV print and laser cutting
04Material board: CNC, UV print and laser cutting
Research → design → production → execution
05Research → design → production → execution
The Ram Mandir model, made by our team
06The Ram Mandir model, made by our team
Pylon: colour study, frame drawing, finished sign
07Pylon: colour study, frame drawing, finished sign
Guest reels, awards and a Change Makers feature
08Guest reels, awards and a Change Makers feature
Bhagat Tarachand, image 1
Bhagat Tarachand, image 2
Bhagat Tarachand, image 3
Bhagat Tarachand, image 4
Bhagat Tarachand, image 5
Bhagat Tarachand, image 6
Bhagat Tarachand, image 7
Bhagat Tarachand, image 8
Bhagat Tarachand, image 9
Bhagat Tarachand, image 10
Bhagat Tarachand, image 11
[  MAD® — CLIENT VOICE / ग्राहकांचे शब्द ]
“Great work and support, with proper technical information.

Ashish Trevedi

Co-founder, Soulful Cuisine (Bhagat Tarachand)

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