← All workCase 09 / 10
Chomp
An XR cooking assistant with a chef for a mascot.
- Client
- Chomp
- Sector
- Product
- Duration
- 1 month
- Services
- Brand identityContent creationUX strategyInteraction design
[ MAD® — OVERVIEW / आढावा ]
The challenge
Turn a complex process into an immersive but effortless experience. Real-time guidance, ingredient recognition and dietary awareness had to fit the natural flow of cooking for every skill level, without overwhelming anyone.
What we did
We developed CHOMP as a whole experience: UX strategy, interaction design and the brand around it. Live recipes are guided by voice and visual overlays; ingredients are scanned to suggest dishes; recommendations adapt to diet and habit. The mascot, packaging, stickers and merch give the product a personality people want to cook with.
